solar energy / e-commerce

GX

Overview

Client: GX
Services: Web Design, Web Development, E-Commerce
Year: 2025

The Challenge

GX sells across four worlds at once — energy, water, security and telecom — as supplier, consultant, designer and installer. A single brochure site could not carry a full product catalogue, an online shop and a project portfolio without burying the thing a customer actually came for: the right solution for their site.

The Process

We structured the site around GX's four solution pillars, so a visitor lands in the world that matches their need instead of scrolling one flat catalogue.

Each pillar then opens into a shoppable catalogue and a projects gallery that proves it in the field. The site reads as a technology partner first and a store second — turnkey solutions up front, hundreds of products one layer down.

The brief

GX is a Tanzanian renewable-energy company and AFSIA Solar Company of the Year, delivering turnkey energy, water, security and telecom systems as supplier, consultant, designer and implementer. Merit built a platform that carries all four at once: a solution-led structure for first-time visitors, a full e-commerce catalogue for buyers, and a projects portfolio that proves the work. One site now serves a homeowner buying a portable fridge and an enterprise commissioning a solar plant.

The detail that matters

Four solution worlds — energy, water, security, telecom — on one platform that both sells and specifies.

Next destinationSimba Portfolio