safari lodges / hospitality

Simba Portfolio

Overview

Client: Simba Portfolio
Services: Web Design, Web Development, Booking Experience
Year: 2025

The Challenge

Simba runs a collection of safari lodges scattered across the Serengeti, Tarangire and the Ngorongoro highlands — each a distinct property, yet all one brand. Guests needed to feel the wild romance of each individual camp while still grasping, at a glance, that they were choosing from a single trusted portfolio.

The Process

We led with atmosphere — full-bleed imagery that drops a visitor straight into the bush at each lodge.

A consistent portfolio structure ties the properties together — location, rooms, experience, book — so guests move between the Serengeti and Karatu camps without relearning the site. Every lodge page ends on the same clear path to enquire, turning a browse into a booking.

The brief

Simba Portfolio is a collection of luxury safari lodges across Tanzania's flagship parks — Arukore in the Serengeti, Tarangire, and Karatu near the Ngorongoro Crater. Merit designed a portfolio site that gives each camp its own cinematic identity while binding them under one brand and one booking journey. Guests wake up where the wild roams free, and choose their lodge from a single effortless collection instead of five disconnected sites.

The detail that matters

Five distinct camps, one brand — each cinematic, all bookable from a single effortless journey.

Next destinationNeptune Hotels