watches & fragrances / e-commerce

Top Time Shop

Overview

Client: Top Time Shop
Services: Web Design, Web Development, E-Commerce
Year: 2026

The Challenge

In Kenya's watch and fragrance market, the first question every buyer asks is whether the piece is real. Top Time Shop stocks genuine Casio, Citizen, Fossil and designer scents across five branches in Mombasa and Nairobi - but online, an authentic Edifice and a counterfeit look identical in a product grid. The site had to sell two very different categories at once and make authenticity legible before price ever entered the conversation.

The Process

We led with the proof points that settle the authenticity question early - authorised brands, a one-year international warranty, and five real branches a customer can walk into - so trust is established before the catalogue.

Watches and fragrances then split into their own worlds, each browsable the way people actually shop them: watches by wearer and brand, scents by family and house. Comparison, wishlist and a branch locator close the gap between browsing online and buying in person in Mombasa or Nairobi.

The brief

Top Time Shop is a Kenyan retailer of authentic timepieces and designer fragrances - Casio G-Shock and Edifice, Citizen Eco-Drive and Promaster, Fossil and Obaku, alongside Hugo Boss, Calvin Klein and Ahmed Al Maghribi oriental scents - trading from five branches across Mombasa and Nairobi. Merit built a WooCommerce storefront that answers the market's first question - is it genuine? - before it sells anything. Authorised brands, an international warranty and a branch locator carry the proof, while watches and fragrances each get a browsing structure suited to how they are actually chosen. Luxury that speaks your style, backed by shops you can walk into.

The detail that matters

In a market full of fakes, the site sells authenticity first - authorised brands, international warranty and five real doors across Mombasa and Nairobi.

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