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airport transfers / transport

Kili Transfers

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Overview

Client
Kili Transfers
Services
Web Design, Web Development, Booking Experience
Year
2025

The Challenge

Booking an airport transfer in Tanzania usually means haggling at arrivals, unclear pricing, and no guarantee a car is waiting after a delayed flight. Kili Transfers needed a site that replaced that uncertainty with a fixed price and a confirmed ride — decided in the few minutes a traveller has before they land.

The Process

We started from the traveller's real moment of need: a first-time visitor, tired off a long-haul flight, deciding in seconds whether to trust a service.

The booking flow was reduced to three steps — enter the route, choose a vehicle, confirm. Fares are calculated up front from live distance and time, so the price a visitor sees is the price they pay. Every screen was designed mobile-first, because most bookings happen on a phone at the gate.

Kili Transfers

The brief

Kili Transfers is a 24/7 airport transfer and car-rental service covering Kilimanjaro and Arusha. Merit rebuilt their booking experience around a single promise: a fixed, transparent price and a confirmed ride before you land. A three-step flow — route, vehicle, confirmation — calculates fares from live distance and time, and flight monitoring keeps pickups on schedule even when planes aren't. The result turns a stressful arrivals-hall gamble into a booking a traveller can make from their phone in under a minute.

The detail that matters

A fare that's locked in before you land — real-time distance pricing, no arrivals-hall haggling.