Overview
- Client
- Kili Transfers
- Services
- Web Design, Web Development, Booking Experience
- Year
- 2025
The Challenge
Booking an airport transfer in Tanzania usually means haggling at arrivals, unclear pricing, and no guarantee a car is waiting after a delayed flight. Kili Transfers needed a site that replaced that uncertainty with a fixed price and a confirmed ride — decided in the few minutes a traveller has before they land.
The Process
We started from the traveller's real moment of need: a first-time visitor, tired off a long-haul flight, deciding in seconds whether to trust a service.
The booking flow was reduced to three steps — enter the route, choose a vehicle, confirm. Fares are calculated up front from live distance and time, so the price a visitor sees is the price they pay. Every screen was designed mobile-first, because most bookings happen on a phone at the gate.

The brief
Kili Transfers is a 24/7 airport transfer and car-rental service covering Kilimanjaro and Arusha. Merit rebuilt their booking experience around a single promise: a fixed, transparent price and a confirmed ride before you land. A three-step flow — route, vehicle, confirmation — calculates fares from live distance and time, and flight monitoring keeps pickups on schedule even when planes aren't. The result turns a stressful arrivals-hall gamble into a booking a traveller can make from their phone in under a minute.
The detail that matters
A fare that's locked in before you land — real-time distance pricing, no arrivals-hall haggling.